Beyond Responsive
Hands-on with AMP, Instant Articles, and Apple News
Bradford Campeau-Laurion / @potatomaster
Partner & Chief Strategy Officer
alleyinteractive.com
- We are the digital team for publishers
- We design and build big websites for news organizations and large-scale non-profit institutions.
Responsive design
Publish once for all devices
Still important but...
Required?
Requires developers?
Publish everything?
Publish exclusive content?
Advertising
Analytics
Apple News
Launched with iOS 9 on September 16, 2015
iCloud News Publisher
RSS Feeds
Apple News Format
{
"version":"0.10",
"identifier":"post-12345",
"language":"en",
"title":"A headline goes here",
"layout":{
"columns":7,
"width":1024,
},
"components":[
{...}
},
"metadata":{
"thumbnailURL":"bundle:\/\/featured.jpg"
}
}
Animations
Behaviors (Motion)
Custom Layout and Style Options
Hands On
Summary
Required: No
Requires developers? No for iCloud or RSS, yes for Apple News Format
Publish everything? Probably
Publish exclusive content? Yes
Advertising: iAd only
Analytics: Reports provided by Apple
Google AMP
Launched on February 24, 2016
Accelerated Mobile Pages
Crucial for Mobile Traffic
15% of mobile search traffic
(and growing)
Hands On
Summary
Required: Yes
Requires developers? Yes
Publish everything? Yes
Publish exclusive content? No
Advertising: Use your own
Analytics: Use your own
Facebook Instant
Launching on April 12, 2016
Design
Publish using:
API
Custom RSS feed
Summary
Required: Probably
Requires developers? Yes
Publish everything? No
Publish exclusive content? Yes
Advertising: Use your own or Facebook ads
Analytics: Use your own
Learn
Google AMP
https://www.ampproject.org
Facebook Instant
https://instantarticles.fb.com
Apple News
https://news.apple.com/Build
Google AMP
https://www.ampproject.org
Facebook Instant
https://developers.facebook.com/docs/instant-articles/
Apple News
https://developer.apple.com/news-publisher/Implement
(in WordPress)
Google AMP
https://wordpress.org/plugins/amp/
Facebook Instant
https://wordpress.org/plugins/fb-instant-articles/
Apple News
https://wordpress.org/plugins/publish-to-apple-news/More Questions?
brad@alleyinteractive.com
@potatomaster
http://bcampeau.github.io/beyond-responsive/
Alley Interactive
@alleydev
